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Talent Attraction Campaign for Specialty Nurses in the Greater Phoenix Region

Arizona is projected to have the largest shortage of nurses in the country by 2025, with a total projected shortage of 28,100 RNs. At the same time, states like Ohio are projected to have a significant surplus in talent. Therefore, the Greater Phoenix Chamber Foundation formed the employer-led Health Care Workforce Collaborative (HCWC) comprised of Human Resource representatives from hospitals throughout Maricopa County. The collaborative has developed a comprehensive talent attraction strategy to draw new talent to the region through a multi-layered talent attraction campaign to be rolled out over three years.

The collaborative believes that the regional community is stronger as a united front than individually. Therefore, the talent attraction campaign focuses on promoting Phoenix as a great place for nurses to live and work, and marketing the entire Greater Phoenix health care ecosystem, highlighting the specific hospitals that invest.

The campaign will include the following elements:

  • Website
  • Promotional content (brochures and videos)
  • Virtual job fairs
  • Joint conference recruitment

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Have questions or would like to get involved in one of the Chamber’s Workforce Collaboratives?

Contact a workforce development manager:

602.495.2195 |