Build Your Future Arizona: Leveling the career awareness playing field
There will be more than 155,000 vacant construction positions in our state by September 2022. This struggle to find qualified employees has significant economic consequences for not only construction firms, but your customers and vendors as well. Talent gaps delay construction projects, meaning slower economic growth for Arizona. That’s why GPCF and its industry partners – residential and commercial construction, contractors and subcontractors, wholesalers and manufacturers, home builders and heavy civil – are launching a multi-faceted, multi-million dollar, multi-year career awareness campaign to promote the craft professions.
BYF Arizona will include the following elements:
- Digital and social media
- Billboards and jobsite banners
- Counselor and teacher toolkits
- Strategic events
- Targeted ad space
- Newsletter highlighting careers and training
- Strategic outreach to education and training providers
- Partnership with leading associations like the ABA, ASA, and CFMA that will amplify BYF Arizona’s message and increase its impact
Have questions or would like to get involved in BYF Arizona?
Contact Josh Umar, Project Manager:
602.495.6489 | firstname.lastname@example.org